Pitching to Win New Business

Pitching to win business is a regular exercise in today's competitive environment, so having the presentation skills to win pitches is a valuable asset for you and your team.

It's essential that you stand out from the crowd by having messages that make impact and put across your reputation and credibility.

Maryanne Johnston will make the planning and preparation more efficient and ensure you come across as being a well organised and co-ordinated team. 

Case Study: Pitching to Win with Noble Group

I was asked to design and run a 'Pitching to Win' programme with teams across the bank in their Edinburegh and London offices (approx 60 people), including administration staff (who help prepare presentations).

The Bank's aim was to re-work their pitch strategy, minimise preparation time, raise the bar on everyone's communication skills and ensure their core brand values were coming across consistently.

We split everyone into 10 groups of 6 and ran 2 half day sessions (2 weeks apart) for each group covering delivery and preparation of pitch presentations.

Benefits of running half day sessions:

Better for long term learning and development

• Time between sessions gives opportunity to practice techniques
• More time efficient for client
• Less 'info overload' through the course with content being split in half
• Shorter periods away from desks

Everyone had several opportunities to practice presenting both individually and as teams using case studies prepared by the Marketing team.

Into the future, the Bank's plan is that Maryanne will be brought in when there are significant pitches or other presentations taking place to ensure teams are consistently playing at the top of their game.