Brewgooder sell craft beer – with a difference! They are committed to making a difference in the world, on a mission to provide 1,000,000 people with clean drinking water through the power of craft beer.
Scottish Enterprise is the Scottish Government’s economic and community development agency. They created this programme of workshops with me, aimed at companies that are seeking higher levels of VC or Corporate investment that are unlikely to be available from Angel investors and may not be available within Scotland.
The purpose of the workshops is to enable those involved in seeking to raise £1.5m+ investment to engage with VCs in a flexible and professional manner, ensuring they can switch between a formal pitch to conversation and Q&A without losing track of their aim and important points. Engaging with VCs and corporate funders for high level funding is very different from raising funding at earlier stage seed level funding. Therefore the skills required at this later stage are different.
The workshops help to ensure the management team pitching are ready to engage and give themselves the best chance to secure funding for their company.
I worked with Alan Mahon and James Hughes from Brewgooder over 4 x 90 minute online workshops covering delivery, preparation and Q&A tips and techniques, plus a dress rehearsal before they delivered a mock pitch together (from different locations) online to a panel of investors.
The programme was a great success, Alan and James delivered a super pitch with really positive feedback and guidance from the panel. They came across extremely well as a team, the pitch was clear and the slides were simple and clean.
The company has since raised significant investment.
‘I have taken part in so many courses and programmes and this by far is the greatest return on the investment. We have grown as pitchers 1000% since our first session and now consider it part and parcel instead of a daunting experience.’ Alan Mahon, MD