The Edinburgh Centre for Carbon Innovation (ECCI) is a low carbon and climate innovation hub aimed at kick-starting groundbreaking ideas.
The companies taking part need to articulate their pitch to a variety of audiences. Maryanne ran a series of half-day workshops on preparing and delivering a pitch which included presentation strategy and content structure.
The Edinburgh Centre for Carbon Innovation (ECCI) is a low carbon and climate innovation hub which offers expertise, support, a network and venue to help kick start ground breaking ideas. It delivers two programmes to get climate start-ups investment-ready as part of its partnership with the EU innovation agency Climate-KIC:
A three-stage, 18-month accelerator programme offering early stage entrepreneurs access to up to €60,000 grant funding, business coaching, a range of masterclasses and free workspace at ECCI’s award-winning low carbon hub.
To date ECCI’s Climate-KIC Accelerator programme has kick-started 17 Scottish companies and businesses from the beta class of 2017 have scooped 14 awards and more than £500,000 in investment. Europe-wide, Climate-KIC Accelerator Programme companies have raised over £550million in external investment and have created over 2500 jobs.
For ideas at an earlier stage of development, Climate-KIC’s Greenhouse offers a pre-incubation programme and up to €2,500 in funding, along with tailored workshops and support.
The companies taking part in the programmes all need to be able to articulate their business idea clearly and succinctly in a variety of ways – pitching to customers, investors, advisors and at competitions. They also need to pitch to a panel at the end of each stage of the programme to update a panel on their progress and to enter the next stage.
I ran half day workshops with up to 15 entrepreneurs in each and worked with them on how to prepare and deliver their pitches, using a 1 minute elevator pitch as an example.
We discussed all aspects of delivery and using natural style, presentation strategy and content structure and using visual aids. Everyone brought a 1 minute pitch with them to work on during the workshop. They had 2 opportunities to present in front of the group which I filmed, then gave feedback with video review.
· Clear, compelling and succinct pitches
· More time efficient preparation
· Learnt how to communicate consistently with authority and credibility
· Learnt how to pitch with confidence and be engaging
· Learnt how to manage apprehension and nerves
· Consistency, focus on their key messages
· Best practice preparation of notes
‘Brilliant workshop that I wish I’d had sooner in my life!’
‘Great to get personal insights into your approach to presenting.’
‘Very useful session, good pace and level of content.’