Business pitch coaching
Learn how to deliver stronger pitches and secure new clients.

Improve your pitching skills
Do you regularly participate in bids and pitches but rarely make the final cut? Or perhaps you receive plenty of enquiries but struggle to get contracts over the line.
A pitch – whether formal or informal – is your chance to persuade a prospective client to trust you with their business. Often, the winning bidder isn’t the cheapest or even the most technically proficient, but the one that inspires the most confidence. Strong business pitches directly address a client’s challenges and explain why yours is the best solution. They quickly communicate the value you will deliver as well as conveying your expertise.
Business Pitch coaching can help you navigate the entire pitching process from start to finish. The Maryanne Johnston team can equip you with a complete pitching toolkit, allowing you to tailor your approach to each brief. After receiving support, you should feel more confident in your pitching abilities and better placed to secure contracts.
What to expect from business pitch coaching
Stronger pitching skills
We’ll make sure you finish coaching confident in your ability to deliver pitches and secure contracts.
Complete client pitch toolkit
No need to go back to the drawing board for each tender process. Get a suite of pitch-winning tools you’ll keep coming back to.
More yeses
Set yourself up for success – learn how to give prospective clients more reasons to say yes to your proposals.
Maryanne manages to clearly explain the whole process – and pulls examples from day-to-day situations to show that pitching is nothing to be scared of, as we do it frequently without knowing it. I went from being scared of giving a pitch to excited at the challenge of overcoming my nerves. I would highly recommend Maryanne.
Sarah Whiston
CEO, RevolOcean
I have taken part in so many… courses and programmes and this by far is the greatest return on the investment. We have grown as pitchers 1000% since our first session and now consider it part and parcel instead of a daunting experience.
Alan Mahon
Managing Director, Brewgooder
Maryanne has a range of tools and strategies for engaging audiences effectively, and her advice on presenting in the different contexts of a live audience vs film set was invaluable. I would gladly recommend her to anyone who is looking to improve their presentation or communication skills!
Sophie Keren
Principal Consultant, Create/Change
What business pitch coaching could look like
All of our coaching options are tailored to your support requirements. While there’s no one-size-fits-all approach, we’ve outlined some of the areas we could cover as part of business pitch coaching.
Learn how to create and communicate a compelling value proposition.
We may cover:
- The meaning of ‘value’ and how it differs by client
- Developing a unique value proposition that addresses client needs
- Anticipating competitor offers and demonstrating why yours is the superior solution
Learn how to get your point across succinctly.
We may cover:
- Key points to communicate in each pitch
- Tailoring your messaging to individual clients
Learn how to stay relaxed and conversational when pitching.
We may cover:
- Pace and inflection
- Speaking clearly and calmly
Learn how to deliver the strongest pitch in any setting.
We may cover:
- Different pitch types and how to approach them
- Altering the content of your pitch for each client
- Reusable components to suit a wide range of pitch formats
How is business pitch coaching structured?
All of our support options are completely tailored to your requirements. Before we get started, we’ll discuss the goals you hope to achieve and where you need most support.
After that, we’ll recommend a series of around four to six sessions, depending on your needs. Coaching sessions last around two hours each, and are ideally held at weekly intervals to give you enough time to put your learnings into practice.
Coaching can be delivered in-person or online in a one-to-one or small group setting.
Similar support
Investment pitches
Elevator pitch masterclass
Presentation skills

Talk to us
Want to arrange coaching, or need help choosing the right support? Our team is here to help. Please fill out the form to get in touch.