Elevator Pitch Masterclass
Learn how to succinctly communicate the value of your business, proposal or idea with this thorough elevator pitch masterclass, part of The Agile Speaker programme.
Communicate value. Win business.
When you have limited time to make an impression, a persuasive elevator pitch can get you that much-needed foot in the door. But how do you convince someone that what you have to offer is worth their time?
In seven short videos, the elevator pitch masterclass will help you craft a concise pitch that engages your listener and communicates your value. We’ll cover everything from the key elements of a great elevator pitch to tailoring your pitch and maintaining a relaxed, conversational style.
A one-off purchase grants the user access to the online course for an entire year. It’s well-suited for busy teams and professionals looking for flexible learning opportunities.
Course features
CPD certificate
Users receive a personalised CPD certificate when they finish the course.
Course dashboard
Monitor your team’s progress via the Presentation Masterclass dashboard.
Here to help
We’ll respond to any queries within 24 hours.
Great value
Receive a discount when purchasing access for 10+ users.
Before this course, I believed I had a good understanding of an elevator pitch. However, this course has really deepened my understanding and has given me the tools to give an effective elevator pitch. The videos, along with Maryanne’s clear and engaging explanations, have empowered me to apply these skills confidently in real-life situations.
Abbi Robertson
CivTech, Scottish Government
A clear and effective way to structure and create an elevator pitch that I can use straightaway and adapt to use for different clients & audiences. It has helped me approach this essential element of being a freelancer with less panic and a way that feels authentic and conversational for me.
Janine Matheson
Freelance Creative Producer
I was struck by how logical the strategies were. I felt much more confident at the end of the course and have collated the materials as a valuable resource for ongoing personal development.
Moira Webley
Senior Associate, Bell Ingram
Course structure
Duration: 8 minutes
Master elevator pitch basics in minutes.
We’ll cover:
- Attracting – and holding – your listener’s attention
- Refining your message
Duration: 9 minutes
Learn how to deliver an impactful elevator pitch.
We’ll cover:
- Attracting – and holding – your listener’s attention
- Refining your message
Duration: 7 minutes
Learn how to develop a persuasive pitch.
We’ll cover:
- Crafting a compelling story
- Timing your pitch and editing your content
Duration: 5 minutes
Learn how to adapt your pitch to your audience.
We’ll cover:
- Tailoring your pitch to each listener
- Understanding your audience
Duration: 5 minutes
Learn how to use prompts to keep yourself on-message.
We’ll cover:
- Using your personal conversational style
- How to stay on track

Who is the elevator pitch masterclass for?
For individual professionals
- Create a clear, concise elevator pitch
- Feel more confident at networking events, client meetings and job interviews
- Highlight your unique strengths, achievements and ideas
For teams
- Develop a shared process for preparing and delivering short pitches
- Create a structured approach to support your sales and marketing team
- Strategically tailor pitches to individual clients and investors
Purchase the elevator pitch masterclass
Purchase access to the course online, or to buy multiple log-ins, please contact us for pricing. A discount is available when purchasing access for 10+ users.
What to expect
Clearer pitches
Deliver concise and engaging elevator pitches.
No more nerves
Improve your confidence and overcome networking anxiety.
Open doors
Communicate your value proposition and secure new opportunities.
Frequently asked questions
The Agile Speaker is a comprehensive communication and presentation training programme developed by public speaking expert Maryanne Johnston.
The programme is delivered through a series of online videos and comes in two parts: the Presentation Masterclass and the Elevator Pitch Masterclass, which can be purchased separately or as a bundle. Both courses are packed with invaluable teachings, resources and templates.
Individuals:
Purchase individual access to the Elevator Pitch Masterclass here. Individual licences cost £150 + VAT.
Organisations purchasing group licences:
Please contact us to purchase more than one licence. A discount may apply when buying multi-user access.
Yes, you can purchase both courses in The Agile Speaker programme together – a bundle discount applies.
Individuals:
Please contact us to arrange your purchase. Individual licences for the Elevator Masterclass + Presentation Masterclass bundle cost £375 + VAT.
Organisations purchasing group licences:
Please contact us to purchase more than one licence. A discount may apply when buying multi-user access.
Individuals:
A series of seven interactive videos covering essential elevator pitch skills
Learning reviews for each video
A library of podcasts and resources to support your learning
One-year online access to the course
Tech support Monday to Friday, 9am to 5pm (UK time)
Organisations purchasing group licences:
Everything available to individual subscribers, plus access to an analytics dashboard that allows you to track and manage your team’s progress.
Individuals:
Once you have subscribed, you can access your The Agile Speaker course by navigating to the My account section of this website.
Licensed users at an organisation:
You will receive an email invitation to log in (check your spam folder) – follow the link to change your password. Then, navigate to the My account section of this website.
If you can’t find your email invitation, please contact us for support.
This course is designed for self-paced learning. The Elevator Pitch Masterclass will take approximately 45 minutes to complete.
The Elevator Pitch Masterclass includes seven short films; each film is approximately four to six minutes in length, and is followed by a learning review.
All lessons and learning reviews must be completed to finish the course and receive a personalised CPD certificate.
Users can take the course as many times as they like during the 12-month access period.
Yes, we regularly add new content to the news and podcast sections to support ongoing learning.
We hope you love the Elevator Pitch Masterclass. However, if for any reason you don’t, just let us know within seven days of making your purchase (or signing your contract for group licences) and we’ll process a full refund.
Email us at mj@maryannejohnston.co.uk to arrange a refund.

Similar support
Presentation masterclass
Investment pitches
Client pitches

Talk to us
Want to learn more about the Agile Speaker programme, or need help choosing the right support? Our team is here to help. Please fill out the form to get in touch.