What is an Elevator Pitch?

In this first episode of Season 2, Maryanne discusses the high-stakes game of the Elevator Pitch: it's something we're all doing frequently but it can be hard to get it right.
Whether it's at a conference, an exhibition stand or a dinner party, we use the Elevator Pitch formally and informally so it's important to make it work for your audience and work for you.
How do we create a structure that is clear and creates impact for everyone? Is there a formula for getting it right?

Preparing your elevator pitch – where should you begin? In Episode 2, Maryanne guides you through the 6 elements of any good pitch. She shares golden nuggets on how to prepare well in order to pitch with clarity, relevance and agility whoever your audience might be.

In Episode 3, Maryanne talks about how best to put your pitch together in order to make a positive impact on your audience.
Which elements should you include – or indeed leave out – so that your audience remembers who you are, what you do and that they want to follow up? How can you ensure that what you say is clear, concise and relatable without compromising your credibility? Do you need to consider a secondary audience? Can you use a memory aid and still deliver your pitch in a comfortable, conversational style?

In this final episode of season 2, Maryanne takes you through her 5 top tips for getting your Elevator Pitch right. She discusses the most common mistakes she comes across and how to avoid the pitfalls.